In January 2023, a team of photographers and I travelled to the Canadian Rockies to capture content for the local accommodation group, Basecamp Resorts. We stayed in two of their locations, Baker Creek Lodge in Banff and Northwinds in Canmore. The goal of our proposition was to increase brand awareness through authentic social media promotion throughout the duration of the project and to provide Basecamp Resorts with high-quality assets to use for social media and marketing purposes.